Macy's, River Ridge Mall, Lynchburg, Virginia. Temporary signage with new lighted Macy's sign placed undreneath. Photographed with camera phone 7/28/06.

Macy's, River Ridge Mall, Lynchburg, Virginia. Mall entrance with temporary Hecht's signage. New Macy's signage placed undreneath. Photographed with camera phone 7/28/06.

Macy's, River Ridge Mall, Lynchburg, Virginia. Interactive electronic directory showing information for Hecht's. Photographed with camera phone 7/28/06.

The conversion of Hecht's stores to Macy's has begun.

In 2005, The May Department Stores Company merged with Federated Department Stores. The Hecht's division was eliminated and the former Hecht's stores will soon be operated by Federated's Macy's division.

Permanent Macy's signs have gone up at Hecht's, and advertisements now bear the names of both stores.

The Macy's signs are still covered with translucent Hecht's signs, though. The signs will stay covered until the official conversion date, scheduled for Sept. 9, 2006.

Previously on LiveMalls
Macy's (Hecht's), River Ridge Mall