Christmas at Valley View Mall

A friend of LiveMalls has provided us with a series of photos of vintage Christmas scenes from Valley View Mall in Roanoke, Virginia. The photos were taken during the 1980s and 1990s, and give a definitive example of holiday display during the era.

JCPenney, Valley View Mall, Roanoke, Virginia. Upper level exterior entrance. Photographed 2/22/08.

Previously on LiveMalls
JCPenney, Valley View Mall

JCPenney, Valley View Mall, Roanoke, Virginia. Remodeled lower level entrance. Photographed 1/12/08.

Previously on LiveMalls
JCPenney, Valley View Mall

Macy's, Valley View Mall, Roanoke, Virginia. Lower level entrance. Photographed 11/21/07.

Macy's Home & Children's Store, Valley View Mall, Roanoke, Virginia. Lower level entrance. Photographed 11/21/07.

Previously on LiveMalls
Macy's (former Hecht's and Thalhimers), Valley View Mall

Belk (former Leggett), Valley View Mall, Roanoke, Virginia. Upper level exterior entrance. Photographed with camera phone 6/22/07.

Previously on LiveMalls
Belk (former Leggett), Valley View Mall

Macy's, Valley View Mall, Roanoke, Virginia. Lower level exterior entrance. Photographed with camera phone 3/30/07.

Macy's Home & Children's Store, Valley View Mall, Roanoke, Virginia. Lower level exterior entrance. Photographed with camera phone 3/30/07.

Previously on LiveMalls
Macy's (Hecht's), Valley View Mall

Macy's, Valley View Mall, Roanoke, Virginia. Upper level mall entrance. Photographed with camera phone 9/15/06.

Macy's, Valley View Mall, Roanoke, Virginia. Lower level mall entrance. Photographed with camera phone 9/15/06.

Macy's Home & Children's Store, Valley View Mall, Roanoke, Virginia. Mall entrance. Photographed with camera phone 9/15/06.

Previously on LiveMalls
Macy's (Hecht's), Valley View Mall

Hecht's, Valley View Mall, Roanoke, Virginia. Photographed 9/25/01. (City of Roanoke, VA GIS)

Previously on LiveMalls
Macy's (Hecht's), Valley View Mall

Macy's, Valley View Mall, Roanoke, Virginia. Lower level entrance with temporary Hecht's signage. New Macy's signage placed undreneath. Photographed with camera phone 7/30/06.

Macy's Home & Children's Store, Valley View Mall, Roanoke, Virginia. Entrance with temporary Hecht's signage. New Macy's signage placed undreneath. Photographed with camera phone 7/30/06.

Macy's, Valley View Mall, Roanoke, Virginia. Upper level mall entrance with temporary Hecht's signage. New Macy's signage placed undreneath. Photographed with camera phone 7/30/06.

Macy's, Valley View Mall, Roanoke, Virginia. Lower level mall entrance with temporary Hecht's signage. New Macy's signage placed undreneath. Photographed with camera phone 7/30/06.

Macy's Home & Children's Store, Valley View Mall, Roanoke, Virginia. Mall entrance with temporary Hecht's signage. New Macy's signage placed undreneath. Photographed with camera phone 7/30/06.

The conversion of Hecht's stores to Macy's has begun.

In 2005, The May Department Stores Company merged with Federated Department Stores. The Hecht's division was eliminated and the former Hecht's stores will soon be operated by Federated's Macy's division.

Permanent Macy's signs have gone up at Hecht's, and advertisements now bear the names of both stores.

The Macy's signs are still covered with translucent Hecht's signs, though. The signs will stay covered until the official conversion date, scheduled for Sept. 9, 2006.

Previously on LiveMalls
Macy's (Hecht's), Valley View Mall

Hecht's, Valley View Mall, Roanoke, Virginia. Photographed 9/25/01. (City of Roanoke, VA GIS)

Hecht's, Valley View Mall, Roanoke, Virginia. Photographed with camera phone 4/23/06.

Macy's, Valley View Mall, Roanoke, Virginia. Lower level entrance with temporary Hecht's signage. New Macy's signage placed undreneath. Photographed with camera phone 7/30/06.

Macy's, Valley View Mall, Roanoke, Virginia. Lower level exterior entrance. Photographed with camera phone 3/30/07.

Macy's, Valley View Mall, Roanoke, Virginia. Lower level entrance. Photographed 11/21/07.

Hecht's, Valley View Mall, Roanoke, Virginia. Sign on lower level mall entrance. Photographed with camera phone 7/28/05.

Macy's, Valley View Mall, Roanoke, Virginia. Upper level mall entrance with temporary Hecht's signage. New Macy's signage placed undreneath. Photographed with camera phone 7/30/06.

Macy's, Valley View Mall, Roanoke, Virginia. Upper level mall entrance. Photographed with camera phone 9/15/06.

Macy's, Valley View Mall, Roanoke, Virginia. Lower level mall entrance with temporary Hecht's signage. New Macy's signage placed undreneath. Photographed with camera phone 7/30/06.

Macy's, Valley View Mall, Roanoke, Virginia. Lower level mall entrance. Photographed with camera phone 9/15/06.

Hecht's Home & Children's Store, Valley View Mall, Roanoke, Virginia. Photographed with camera phone 4/23/06.

Macy's Home & Children's Store, Valley View Mall, Roanoke, Virginia. Entrance with temporary Hecht's signage. New Macy's signage placed undreneath. Photographed with camera phone 7/30/06.

Macy's Home & Children's Store, Valley View Mall, Roanoke, Virginia. Lower level exterior entrance. Photographed with camera phone 3/30/07.

Macy's Home & Children's Store, Valley View Mall, Roanoke, Virginia. Lower level entrance. Photographed 11/21/07.

Hecht's Home & Children's Store, Valley View Mall, Roanoke, Virginia. Mall entrance. Photographed with camera phone 10/25/05.

Macy's Home & Children's Store, Valley View Mall, Roanoke, Virginia. Mall entrance with temporary Hecht's signage. New Macy's signage placed undreneath. Photographed with camera phone 7/30/06.

Macy's Home & Children's Store, Valley View Mall, Roanoke, Virginia. Mall entrance. Photographed with camera phone 9/15/06.

Hecht's Home & Children's Store, Valley View Mall, Roanoke, Virginia. China department. Photographed with camera phone 10/25/05.

JCPenney, Valley View Mall, Roanoke, Virginia. Upper level entrance. Photographed with camera phone 3/26/05.

Previously on LiveMalls
JCPenney, Valley View Mall

Belk (former Leggett), Valley View Mall, Roanoke, Virginia. Upper level exterior entrance. Photographed with camera phone 6/22/07.

Belk (former Leggett), Valley View Mall, Roanoke, Virginia. Mall entrance. Photographed with camera phone 9/27/05.

Belk (former Leggett), Valley View Mall, Roanoke, Virginia. Upper level mall entrance. Photographed with camera phone 9/27/05.

Belk (former Leggett), Valley View Mall, Roanoke, Virginia. Lower level mall entrance. Photographed with camera phone 9/27/05.

Belk (former Leggett), Valley View Mall, Roanoke, Virginia. Escalator well. Photographed with camera phone 9/27/05.

Belk (former Leggett), Valley View Mall, Roanoke, Virginia. Men's Tommy Hilfiger sportswear department. Photographed with camera phone 9/27/05.