mall and department store photography bordering on the obsessive.
So is the large star all-white instead of red, or is that just because of the lighting of the picture?Seems like most if not all of the 2004-06 conversions ended up with red stars and backlit black logos. This would be a notable exception. In case you were wondering, Steve, I don't have anything too nasty to say about Macy's. ;-) Mostly because Knoxville is one of the last places on earth they haven't infected (but they tried).
That's a white star and logo. It shows as black during the day. Durham's two Macy's did not get the standard signs. The sister store at Northgate has white lighted signs that also show white during the day.Living in a Macy's market is as disappointing to me as it is for you to live in a Belk market. It's better than it used to be, but it's still not impressive compared to Hecht's or Thalhimers.
After visiting a couple of Macy's (former Hecht's) in Nashville, including what is supposedly a "nice" Macy's, I take back 1/3 of all the nasty things I've ever said about Belk. Granted, I still miss alot of the "nice" things that Parisian (and to a lesser extent, Proffitt's) sold that Belk did away with, but at least Belk still sells SOME nice things.I once referred to Belk as "A Kohls with a Polo Department." My bad, that's Macy's. They sell garbage. I had a $50 gift card that a friend had sent me at Christmas, forgetting that we don't have Macy's here. I happily took it in my trip to Nashville to spend. I tell ya, I had a real hard time finding $50 worth of stuff to buy. They sell the same dress shirts as Belk, just with less of a selection. They sell some nice ties. The rest of the merchandise that Macy's sells is pure and utter crap, even in their "Nice" stores. To me, it's not just sad that they ruined so many great regional stores (Rich's comes to my mind first, but also Burdines, Hecht's, Fields, etc.), but Macy's found a way to actually ruin Macy's. There was a time a label that said "Macy's Men's Store" meant something. Now?
Goes to show you what a sorry state middle market department stores are in these days.
What I see is that Macy's just decided to make all of their stores, regardless of location, mid to downmarket, leving the nice merchandise to their Bloomingdales division. Basically what I hear from them is if your town doesn't deserve a Bloomingdale's, you don't deserve nice things. And really, places like Nashville, Charlotte, Dallas, Houston, etc. don't deserve top-quality stores?If macy's wanted to roll with being consistantly mediocre, then they should have considered making some of the top stores in the chains they took over into Bloomingdale's locations. Former Marshall Field's, in particular. Just a thought.
Bloomingdale's really should have gone into more doors on this national strategy, I agree, but for some reason Macy's is hesitant to expand the Bloomingdale's nameplate.Funny thing they're not worried about brand dilution with Macy's. Giving affluent markets crappy Macy's stores doesn't help things either. I know in Charlotte, Macy's is where you go if the other stores at the mall don't have what you want. It's never the first choice.